I think I've figured out why no one takes the bus in Utah County. Let me explain:
I love riding the bus. It's slower, kind of inconvenient and kind of expensive (since I already have a car).
But taking a bus gives me a little thrill -- I get more exercise (3.4 miles walking to/from work) and time to think. And I feel like I'm doing my civic duty and saving the environment. When I dump my quarters into the slot, I feel like I'm doing my community and UTA a favor and that my fare is a generous offering to a good cause. It feels good.
And that is exactly why no one rides the bus. The situation is backward.
Certainly there is a list of specific problems, but
No one will ride the bus until they feel like the bus is doing them a favor (not the other way around).That is the principle that should guide decisions at UTA: instead of making us feel like we're doing you a favor, do us a favor and make riding the bus way better than using our cars.